CEO, Consultant

Rachel Maeng Brown is the CEO and founder of GEN Agency. Awarded “NYC 20 in their 20s” (Crain 2021) in Entrepreneurship and Sports, she is also a former Big Ten student-athlete, Official TikTok Partner, Content Creator, and front-office sports staff member of The PGA Tour, USRowing (Team USA), Main Events (Boxing), Rutgers Football, and The NY Mets.

As a young woman of color in the marketing and sports space, Rachel has worked with brands like Meta, Ray Bans, Netflix, Turbo Tax, Amazon, and more. GEN Agency is an influencer management, brand campaign, and viral product event agency. Their program “Athletes Turned Creators” provides education to student-athlete and athletic departments about building a personal and leveraging it for brand deals, to the NIL landscape. Rachel works with creators and athletes to continue to democratize the creator / social media economy, even providing creators compensation 7 days after contract completion. 

Rachel also consults companies and brands on influencer marketing, creator programming, strategy and operations.